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Acceptable Use Policy

See the standards for responsible use of our services and the activities that are not permitted on the platform.

Written by Matthew Cook

Last updated: 1 July 2026

This Acceptable Use Policy (“Policy”) applies to all material, information and data you upload, submit, share or generate on our platform at app.dealerkit.uk (“Platform”), we call this “User Content” in this Policy. This Policy also governs any interactions you have with other users on the Platform and any other ways you access or use the Platform, whether directly or through authorised users acting on your behalf.

The rules in this Policy must be complied with in spirit as well as to the letter.

By using the Platform you agree to comply with this Policy. If you do not accept this Policy, you must not use our Platform.

Prohibited uses of the Platform

You must not use our Platform:

  • In any way that breaches any local, national or international law or regulation.

  • In any way that is unlawful or fraudulent or has any unlawful or fraudulent purpose or effect.

  • For the purpose of harming or attempting to harm any person (particularly minors) in any way.

  • To bully, insult, intimidate or humiliate any person.

  • To send, knowingly receive, upload, download, share, post, use or re-use any material which does not comply with our content standards.

  • To transmit, or procure the sending of, any unsolicited or unauthorised advertising or promotional material or any other form of similar solicitation (spam).

  • To knowingly transmit any data, send or upload any material that contains viruses, Trojan horses, worms, time-bombs, keystroke loggers, spyware, adware or any other harmful programs or similar computer code designed to adversely affect the operation of any computer software or hardware.

  • To attempt to bypass, disable, interfere with or otherwise circumvent any security or access control measures used on the Platform.

  • To conduct, facilitate, authorise or permit any text or data mining or web scraping on our Platform, or any services we provide through it, including the development, training, fine-tuning or validation of AI systems or models. This includes using (or permitting, authorising or attempting the use of):

    • any "robot", "bot", "spider", "scraper" or other automated device, program, tool, algorithm, code, process or methodology to access, obtain, copy, monitor or republish any portion of the Platform or any data, content, information or services accessed via the same.

    • any automated analytical technique aimed at analysing text and data in digital form to generate information which includes but is not limited to patterns, trends and correlations.

  • In any way that involves:

    • terrorism;

    • adult or child sexual exploitation or abuse;

    • hate offences;

    • harassment, stalking, making threats or abuse;

    • controlling or coercive behaviour;

    • intimate image abuse;

    • human trafficking;

    • unlawful immigration;

    • fraud and financial offences;

    • proceeds of crime offences;

    • drugs or psychoactive substance offences;

    • firearms, knives and other weapons offences;

    • foreign interference offences; or

    • animal cruelty.

You shall not use, and we do not consent to the use of, our Platform, or any data published by, or contained in, or accessible via, our Platform or any services provided via, or in relation to, our Platform for the purposes of developing, training, fine-tuning or validating any AI system or model.


User Content Standards

User Content must:

  • Be accurate (where it states facts).

  • Only contain opinions that are genuinely held.

  • Comply with the law applicable in any country from which it is posted and to which the Platform is targeted.

User Content must not:

  • Be defamatory of any person.

  • Be obscene, offensive, hateful or inflammatory.

  • Be produced, shared, or distributed generated using artificial intelligence or automated tools that is false, misleading, discriminatory, deceptive or otherwise harmful, or that could reasonably cause harm to others.

  • Encourage, promote or provide instructions for:

    • deliberate self-harm;

    • suicide; or

    • an eating disorder or behaviours associated with an eating disorder.

  • Infringe any copyright, database right or trade mark of any other person.

  • Be likely to deceive any person.

  • Breach any legal duty owed to a third party, such as a contractual duty or a duty of confidence.

  • Contain illegal content or promote any illegal content or activity.

  • Be in contempt of court.

  • Be threatening, abuse or invade another's privacy, or cause annoyance, inconvenience or needless anxiety.

  • Be likely to harass, upset, embarrass, alarm or annoy any other person.

  • Impersonate any person or misrepresent your identity or affiliation with any person.

  • Advocate, promote, incite any party to commit, or assist any unlawful or criminal act such as (by way of example only) copyright infringement or computer misuse.

  • Be pornographic.

You must not upload, post, create on our Platform, share or cause any uploading, posting, creation or sharing, of any of the following:

  • A grossly offensive, indecent, obscene or menacing message intending to cause offence, menace, distress or anxiety.

  • A false message knowing it to be false, intending to cause non-trivial psychological or physical harm to a likely audience, and with no reasonable excuse.

  • A message threatening death or serious harm while intending or being reckless as to whether the object of the threat would fear that the threat would be carried out.

  • Flashing images when it is reasonably foreseeable that an individual with epilepsy will see it and the sender intended that the individual would suffer harm and the sender has no reasonable excuse for sending the images.

  • A communication that intends to encourage serious self-harm.

  • An unsolicited sexual image, including a manufactured intimate image or "deepfake" intending the recipient to be caused alarm, distress or humiliation, or for the purpose of sexual gratification and being reckless as to whether the recipient will be caused alarm, distress or humiliation.

  • A sexually explicit deepfake.

Breach of this Policy

We will consider, at our discretion, whether there has been a breach of this Policy. If we consider that there has been, we may take such action as we deem appropriate, including but not limited to any or all of the following:

  • Immediate (temporary or permanent) withdrawal of your access to the Platform.

  • Immediate (temporary or permanent) removal of User Content.

  • Issuing a warning to you.

  • Where an offence may have been committed, disclosure of such information to law enforcement authorities or regulators as we reasonably deem is necessary, or as required by law.

Failure to comply with this Policy constitutes a material breach of our Terms of Service.

Changes to this Policy

We may revise this Policy from time to time. We suggest checking this Policy regularly to ensure you understand the terms that apply at that time. We will inform you of any significant changes to this Policy by placing a notice on our Platform or contacting you via email.

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