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AutoTrader New Lead Integration

Over the past few months we’ve been working with AutoTrader to update our lead integration, we’re pleased to announce that we are rolling these enhancements out today.

Written by Oliver Green
Updated over a week ago


Reservation & Buying Journey Integration - We now support all lead types from AutoTrader including vehicle reservations & deals.

It’s Faster - Leads now arrive into the system within seconds, giving you immediate visibility of your AutoTrader leads, reservations & deals.

More Consistent - We will now import the lead whether you first read it in portal or not, ensuring all leads come through to our system.

Better Insights - For customers on AutoTraders new buying journey, we will start showing AutoTraders insights on the lead screen. This includes whether the buyer is a local customer, whether they have a high intention of purchasing and whether they have saved the vehicle on AutoTrader

FAQs

Does DealerKit cancel reservations / deals in AutoTrader? Yes - we will automatically mark the lead as cancelled or won on AutoTrader when you mark the lead as ‘Cancelled’ or ‘Won’ within DealerKit. This will trigger refund of any holding fees.

Why are my leads are staying in the ‘New’ tab on AutoTrader? We can’t currently move them to ‘In Progress’ within portal for you, AutoTrader are working on allowing us todo this. Once they allow us todo this we’ll automatically start moving them for you, until then you will need to click into the lead in portal which will trigger it to move to ‘In-Progress’.

When a reservation is placed on AutoTrader, will the vehicle change to 'Reserved' status and a reservation be created within DealerKit? No - by default you will need to reserve the vehicle within DealerKit. If you want to automatically create a reservation in DealerKit when a reservation is placed on AutoTrader please contact us.

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